The client was a provider of specialty coffees from around the world. They specialize in many unique flavors that are not found in everyday coffee shops. They pride themselves on positioning their brand and product in a very unique niche of the coffee market.

Project details: Identity – The client needed a new logo to reflect their brand and their products. Make the logo stand apart from what exists out there. Make a secondary tag line to express the identity further. 

Market: This product is marketed to gourmet and specialty coffee shops. Consumers who buy this product pay a slightly higher price, but they are also paying for a superior product, unique coffee, and their ‘coffee company’ lifestyle.